Hasbro Raises Prices on Selfie Series Action Figures from $60 to $80

Yeah, the one I did had hilariously little resemblance to me. My somewhat nebulous hair colour, ordinary but I guess not that ordinary haircut, beard so big it would need to be sculpted to look right, and thick-rimmed, prominent glasses all made it a losing proposition.

I can't get it to resemble anything close to me, so I'm going to pass. I may get as a gift for others though.

They said on the stream that $60 is a Pulsecon special, or something like that. They acknowledged that they'll normally be $80.

The app is up and running now and it's only charging 60. Gizmodo ****ed up the articcle again.

it almost feels like Hasbro is actively trying to burn through fan's good will. I mean they did not need to announce the price at all a few months ago, they could've just said TBD. instead they said $60 and the timing on this announcement to raise the price couldn't be worse (granted, somewhat unavoidable with Hascon coming up).

I am still not entirely convinced the solo Mojo will sell for $42, i think somewhere in the $60s more likely but if indeed it is $42 then you have

I have been a big ML fan for a long time and continue to think that it is overall the best mass retail action figure line of all time but some of their recent decisions make me shake my head.

Well that killed off all the fun

I was already passing on this.

WhelpIm out

This speaks to how Hasbro has been rolling these past few months: offer a product at a higher but still reasonable cost and the wheels in my mind start thinking hey, it would be a little pricy at $60 but I cold get 4, 1 for each member of my family. Then the customary price hike and theyve priced me out of buying even 1 figure.

So there you have it Hasbro, I considered a 4 figure purchase of about $240, you raise prices by $20 (!!!) and now you get $0. Its like they want this project to fail. That sounds familiar ( looking at you Haslab Ghost Rider)

This is exactly how my yearly purchases have gone as well. I used to buy 2 of every Avenger and MCU character. Now I buy 1 and Hasbro loses that extra money I would have spent before their price increases.

Just mind boggling

On 9/26/2022 at 11:58 AM, LordVenger said:

Wow. A 30% plus markup on an item you revealed 2 months ago. Now you just lost 30% of the customers who were thinking of doing this. What is the point?

I'm sure if the price increase drives away most of their customers they'll just blame it's failure on lack of fan interest.