The Great Haslab Crash Of 2022 - Will The Marvel Legends HasLab Engine of Vengeance Make It???

Jay Cochran - September 24, 2022

In the last 8 hours since it was announced that the recent Marvel Legends HasLab Engine of Vengeance campaign had missed it's Early Bird Goal of 9k backers by the end of 9/23 for the 6" Marvel Legends Robbie Reyes (Human Form) figure, we have seen it take quit a tumble.

Last night at midnight the campaign was sitting at 6,118. Since then as I type this the campaign has lost over 100 backers and is now sitting at 5995 backers.

The campaign still has until the end of October 31, 2022 to reach it's minimum number of 9k backers in order to be funded and move into production, but with the loss of the one figure and now seemingly hemorrhaging backers one has to wonder if it will be able to make that minimum goal let alone any stretch goals.

Right now Hasbro has only announced one stretch goal for this campaign which is a 7" Marvel Legends Mephisto figure that would only be included if the campaign reaches a minimum number of 12k backers, which as the backer counter ticks downward becomes less and less likely.

It's not known how many other stretch goals Hasbro had originally planned for this particular campaign, but they had previously said all stretch goals would be for new 6" scale Marvel Legends figures. While Hasbro generally does not reveal all it's stretch goals up front, they may not have any choice but to do so in order to try and bring people back to the campaign or keep more from canceling their orders.

This is Hasbro's third Marvel Legends Haslab campaign. Last year we got the Marvel Legends Galactus figure which had a cost of $399.99 and ended with 30,811 Backers. The year before that we got the Marvel Legends Sentinel which had a cost of $349.99 and ended with 21,873 Backers.

The Marvel Legends Engine of Vengeance campaign is the first time Hasbro has attempted to offer a vehicle under the Haslab banner for the Marvel as opposed to a larger scale action figure.

Hasbro's big virtual Pulse-Con event takes place next weekend, so they may wait until then before deciding if they will reveal the remaining stretch goals to try and reverse the campaigns downturn, but we will just have to wait and see.

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Comments...

Last 10 comments - ( Read All Posts )

Satam - 2022-11-01 @ 3:43 pm

@HulkwummyRemember when is said to dial it waaay back? This wasn't that. Now no one can post here, and you're going to take a time out.

tarot - 2022-11-01 @ 2:14 pm

On 11/1/2022 at 6:17 AM, Hulkwummy said:
Until we get a real honest to god Marvel Legends Mephisto, classic (pink face or otherwise), all who refused to back this Haslab project will never be forgiven.

if people didn't want to buy it for whatever reason, then that is their choice. There is nothing unforgivable about it. Their money, their choice. It's not just about you. This was a poorly price haslab and people spoke with their money which is their right. You need to grow up and realize that it not just about you.

Audie - 2022-11-01 @ 2:03 pm

Honestly, I dont need anyones forgiveness because I dont owe any other collector the realization of their toy dreams. Not to mention, that I dont have the power to stand in your way. The Hellcharger offering came across to me as insulting and greedy and its my own values I answer to when I dont participate or when I speak up about how I feel. If any person was able to influence another not to by this product, I see that only as a reflection that the offering was substandard according to what the market could support. That just economics, baby. My life will be identical whether anyone forgives me for that or not. You need to rage and blame? You do you, my fellow fan.

MrWolf12000 - 2022-11-01 @ 11:40 am

On 11/1/2022 at 2:17 AM, Hulkwummy said:
Until we get a real honest to god Marvel Legends Mephisto, classic (pink face or otherwise), all who refused to back this Haslab project will never be forgiven.

Its Hasbro who should feel your ire; locking a figure thats been requested forever behind an absurd paywall.

RoMe00150 - 2022-11-01 @ 11:17 am

On 11/1/2022 at 3:17 AM, Hulkwummy said:
Until we get a real honest to god Marvel Legends Mephisto, classic (pink face or otherwise), all who refused to back this Haslab project will never be forgiven.

Oh calm down. Yeah it sucks but blaming everyone won't make anything better

leokearon - 2022-11-01 @ 7:51 am

Sadly it's not surprising that this failed, there was so many things against it. The Price, the lack of universal appeal, the poor choice of tier figures, the early bird figure, etc. Still I'll wait for Lizard faced Mephisto and Marvel Woman

Faust - 2022-11-01 @ 7:36 am

On 11/1/2022 at 6:17 AM, Hulkwummy said:
Until we get a real honest to god Marvel Legends Mephisto, classic (pink face or otherwise), all who refused to back this Haslab project will never be forgiven.

Excuse us for having common sense. 350 for a car that I can get the equivalent of for 50 or less? Yeah, no. Mephisto will come

Atlantis - 2022-11-01 @ 5:31 am

On 10/31/2022 at 8:16 PM, Hogun said:
If Hasbro was smart, they would release Mephisto and a skimpier Madeline Pryor as single card figure to recuperate some of that money

True. Despite what was said, I don't buy for a second that they can't release GQ or really, any figure they dang well choose. Especially since they barely deliver to brick and mortar in the first place, especially since they have Pulse, and especially now with windowless boxing? There's ust no excuse. Frankly, those exact figures not getting released is no loss, because we want the figures released in their classic forms. Refusing to make them now is just cutting off their nose to spite their face.

It is beyond all reason that you, I and anybody else, were completely free to buy the comics and statues these characters appeared in when we were kids, but now in the 21st century, are being told that they're too...whatever....to be sold in plastic action figure form, now that we're adults. I cannot even believe this is a discussion.

This is a good day. I hope the real lesson learned here for hasbo is that they need to seriously listen to their customer base.

Satam - 2022-11-01 @ 4:32 am

On 11/1/2022 at 12:16 AM, Hogun said:
If Hasbro was smart, they would release Mephisto and a skimpier Madeline Pryor as single card figure to recuperate some of that money

Dwight said they can't release Goblin queen in anything more risque than the outfit she had for the Haslab. He didn't rule out one of her other outfits (more conservative), or another look for Mephisto for the future, but from what he told folks in interviews recently, it sounds like these exact figures are never coming out without the Haslab going forward.

Hogun - 2022-11-01 @ 4:16 am

If Hasbro was smart, they would release Mephisto and a skimpier Madeline Pryor as single card figure to recuperate some of that money

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