Opinion - Why The Marvel Legends Haslab Giant Man Campaign Seems To Be In Trouble Compared To The Previous Successful Marvel Haslabs

As Hasbro's Marvel Legends Giant Man Haslab campaign enters it's final 2 weeks, it has yet to meet it's minimum backer goal of 10k people.

As always with these types of campaigns, there has been much debate and speculation among collectors on whether or not this campaign will fund and move forward, especially after last years failed Marvel Ghost Rider Engine Of Vengeance campaign that left the fandom very splintered.

Since I don't have a crystal ball that allows me to see into the future, of course I can no more tell you whether this campaign will succeed or fail than I could predict this weeks winning lotto numbers. However based on the numbers we have in front of us today I will say that this years campaign seems to be struggling. Now some will suggest we saw the same thing back in 2021 with the Marvel Legends Galactus Haslab campaign which didn't meet it's minimum funding goal until it's last week.

While it's true Galactus didn't meet it's minimum goal until it's final week, I think there are some pretty glaring difference between that campaign and this one which makes me feel less confident Giant Man will get funded.

So the first big difference is price. Galactus was much more expensive than Giant Man. the cost to back Galactus was $399.99 while the cost to back Giant Man is only $199.99. So Giant Man is $200 cheaper to back than Galactus was. On top of that Giant Man requires less backers to move forward than Galactus did. Giant Man only requires a minimum 10k Backers in order to move forward. Galactus had a minimum goal of 14k backers needed. Logic would suggest that something that is cheaper and requires less backers would fund faster than the more expensive campaign that needed more backers to move forward. We aren't really seeing that here.

While Galactus did take longer to fund than the Marvel Legends Sentinel Hasblab campaign from 2020, it still gained more backers faster than Giant Man has been. In case you were wondering, the Sentinel which was a true army builder figure met it's minimum funding goal in just over 24 hours of that campaign launching.

Looking back at Galactus, on August 05 2021 it had 10,719 backers of the minimum 14k backers needed to fund with only 1 stretch goal having been revealed with the Frankie Raye Nova figure. So with 25 days left it only needed a minimum 3281 backers with 3 more stretch goals yet to be revealed.

Right now Giant Man which has had all the stretch goals revealed is sitting at 5,609 Backers out of the minimum 10k Backers needed. So with just over 14 days left this campaign still needs 4391 Backers.

It's important in my opinion to note that since we already know what all the stretch goals for Giant Man are, there is really nothing left that might convince someone who is on the fence to back this campaign. Also since everything for this campaign has been revealed, people who didn't back it have moved on. See keeping the stretch goals secret like Hasbro did in years past is all about marketing and trying to keep hype going for these things. The hype for Giant man has long been over and there is nothing left to keep people wanting to check back in on it.

Galactus at the beginning of it's final week on August 23, 2021 had 13,156 backers of the needed 14k. So less than 1k to go, and again we only knew 1 of the stretch goals. Galactus reached it's minimum 14k backers 2 days later on August 25, 2021 with 5 days left in the campaign. At that point people really started tuning in to see if Nova would be added and what the other stretch goals would be.

Frankie Raye Nova was unlocked on August 26, 2021 when it surpassed 16k backers. That same day Stretch Goal 2 was revealed to be the Silver Suffer.

The Silver Suffer was unlocked a day later on August 27, 2021 when it surpassed 17, backers. That same day Stretch Goal 3 for the Marvel Legends MORG figure was revealed.

On August 29, 2021 MORG was unlocked when the campaign reached 20k backers. That same day the final stretch goal and weakest of the 4 was revealed to be the Alternate Galactus Doom Head.

On the final day, August 30, 2021 stretch goal 4 for the Alternate Galactus Doom Head was unlocked when it surpassed 22k backers. The Galactus campaign finished out the day with 30,780 backers.

Obviously we don't yet know how the Giant Man campaign will end, and Hasbro will be showing the figure off this weekend at the Marvel booth during NYCC so convention goers will be able to see it in person. Hasbro did the same thing last year with the Engine of Vengeance. It should be noted that didn't really help in boosting that campaigns numbers.

Based on the rate of daily backers the Giant Man campaign has currently been getting, I would say Giant Man will still need somewhere in the neighborhood of 3k more backers to meet it's minimum goal going into it's final week. With nothing left to incentivize people who might have been on the fence about backing this one, that seems like a lot of backers that would still be needed in the time remaining. Of course maybe Hasbro hasn't been adding in all their overseas backers yet to the count, so that could definitely help if that were the case, but either way this campaign has not been performing as well as the Sentinel or Galactus. Like I said, I can't predict the future, but If I was a betting man, I would not be betting on this one to fund.