The second season of Loki made its debut on Thursday and garnered a total of 10.9 million global views within its first three days on the platform. This makes it the second most-watched season premiere of the year for the streaming service, with the first place being held by the Season 3 premiere of The Mandalorian in March. Disney defines a view as the total stream time divided by the available runtime. While Disney has not released specific viewership data for The Mandalorian Season 3, Nielsen reported that the first episode accumulated approximately 823 million viewing minutes in its initial days on Disney+.
The strong audience reception for Loki is evident, especially when compared to the last time Disney shared viewership data for the premiere of the latest Star Wars spinoff, Ahsoka, which was highlighted over a five-day period. This success is not surprising, considering that Loki was one of Marvel's most successful series on Disney+ right from the start. It was the first Marvel series to receive a second season and, as of May 2022, it remains the most-watched Marvel series on Disney+ to date.
During its premiere in June 2021, Loki achieved the highest viewership on its first day compared to any other Marvel series on Disney+, attracting 890,000 households in the United States, as reported by Samba TV. It continued to break records throughout its entire first season.
Loki Season 2 is expected to run until November 9.
Source:
Deadline